The Global Protein Powder Market Size was valued at USD 12,861 Million in 2021 and is anticipated to reach USD 24,600 Million by 2030 with a CAGR of 7.5% from 2022 to 2030.

A common dietary supplement is protein powder. A crucial macronutrient that aids in the production of enzymes and hormones, muscular growth, and tissue healing is protein. Utilizing protein powder may help people lose weight and tone their muscles. In the form of powder, protein powders can be made from plants (such as peas, soy, potatoes, rice, or hemp), eggs, or milk (casein or whey protein). The powders may also contain additional additions such extra sugar, artificial flavors, thickeners, vitamins, and minerals.

Market Dynamics

The main driver propelling the global protein powder market is the rising usage among fitness enthusiasts. Professional athletes and those who take their training seriously now frequently utilize protein powder as a supplement to help them maintain the recommended protein intake. Protein is the building block of muscle, therefore anyone hoping to increase their size, strength, or both will frequently try to increase their protein intake.

People may feel satiated for longer by consuming foods high in protein and taking supplements. Smaller portion sizes and fewer snacking sessions are typically brought on by feeling full, which can assist someone in maintaining a healthy weight or, if necessary, shedding some pounds. Whey protein supplements may help overweight or obese adults lose body weight and total fat mass, according to a 2017 review. Additionally, it might lower total cholesterol, blood pressure, and other cardiovascular disease risk factors.

Protein is necessary for the growth of muscles. Protein shakes are frequently consumed by athletes and gym goers since they are thought to aid with post-strength training bodybuilding. The use of protein supplements for this purpose is supported by a 2018 analysis of 49 trials. In healthy adults who engage in resistance exercise training, like lifting weights, evidence suggests that protein supplements dramatically increase muscle size and strength.

However, the market expansion for protein powders will be constrained by rising dangers associated with them. A dietary supplement is a protein powder. In determining the safety and labeling of a product, the FDA defers to the manufacturer. Therefore, it is impossible to confirm whether a protein powder contains what its makers claim it does. "Use of a milk-based protein powder may result in gastrointestinal discomfort in individuals with lactose intolerance or a dairy allergy.

Market Insights

The four categories of the global protein powder market are type, flavor, source, application, distribution channel, and region. The segmentation based on the type includes soy protein, casein protein, whey protein, and others. Based on flavor, the segmentation includes extreme chocolate milk, double rich chocolate, vanilla cream, cookies and cream, mocha cappuccino, strawberry, and others. Animal-based and plant-based are the bifurcations of sources. Application segment can be further divided into sports nutrition, and functional food. Furthermore, supermarket/hypermarket, online, chemist/drugstore, nutrition store, health food store, specialist food store, and others are the segregation of distribution channel segment.

Global Protein Powder Market Geographical Competition

The North American, European, Latin American, Asian Pacific, and Middle Eastern & African regions make up the five geographical segments of the worldwide protein powder market. In 2021, North America is expected to hold the majority of market shares for protein powder, thanks to expansion in the animal feed sector and rising consumer concern for animal health. The major economies of the Asia Pacific area are anticipated to grow at the highest rate with a significant CAGR (%) throughout the forecasted time frame. The market is expanding as a result of rising disposable income and rising consumer spending power.

Global Protein Powder Industry Segment Analysis

Protein Powder Market By Type

·        Casein Protein

·        Soy Protein

·        Whey Protein

·        Others

Protein Powder Market By Flavor

·        Cookies and Cream

·        Double Rich Chocolate

·        Extreme Chocolate Milk

·        Mocha Cappuccino

·        Strawberry

·        Vanilla Cream

·        Others

Protein Powder Market By Source

·        Animal-Based

·        Plant-Based

Protein Powder Market By Application

·        Functional Food

·        Sports Nutrition

Protein Powder Market By Distribution Channel

·        Chemist/Drugstore

·        Health Food Store

·        Nutrition Store

·        Online

·        Specialist Food Store

·        Supermarket/Hypermarket

·        Others

Protein Powder Market Leading Companies

This section of the study honors the market's top vendors Abbott Laboratories, Garden of Life, Amway, Glanbia Group, GlaxoSmithKline, Herbalife International of America, Inc, GNC Holdings, Makers Nutrition, Living Inc., Shaklee Corporation, Melaleuca Inc, Suppleform, Vitacost.com, and USANA Health Sciences.

Protein Powder Market Region