The Global Vaginal Rejuvenation Market Size was valued at USD 3.52 Billion in 2023 and is anticipated to reach USD 15.29 Billion by 2032 with a CAGR of 18.2% from 2024 to 2032.

Vaginal rejuvenation or vaginoplasty is a surgical procedure that aims to rejuvenate the vaginal area. These are big words, but the meaning is very simple. The vaginal canal, mucous membrane and other vulvovaginal parts of the uterus are reconstructed through plastic surgery and beautification. Vaginoplasty or vaginal rejuvenation surgery is aimed at making a vagina ‘tighter’ after it has become slack or loose due to vaginal childbirth or aging. Vagina rejuvenation surgery involves not only the muscles but also the skin and the tissue that is surrounding it.

Vaginal rejuvenation can be done through surgery or without surgery. Treatment involves the vulva which is the external genitalia of the female and the vaginal canal which is the canal that is penetrated during sexual intercourse or where you insert a tampon.

The duration of the vaginal rejuvenation surgery ranges from one to two hours, but this varies with the surgery type, the amount of work to be done and the technique used by the surgeon. Most of the time, surgical vaginal rejuvenation is performed under general anesthesia in an ambulatory surgery center. Once you are asleep, the surgeon cuts (makes incisions) on your vulva or in the vagina and the adjacent tissues and muscles. The position of the incisions is different depending on the type of surgery that is to be performed. Last but not the least, they suture the incisions using dissolvable sutures.

Vaginal Rejuvenation Market Dynamics

The change in the world’s demography to an older population has led to increased need for health and beauty solutions like vaginal rejuvenation. According to the data obtained, in 2000, 11% of the female population of the entire world was 60 years old and older. The global number of older women will reach 604 million by 2025, 70% of whom will live in poor countries, and 70% of whom will live in rural areas. Biology: aging can lead to changes in vaginal tissues and muscles, for instance, reduced collagen synthesis, and elasticity, which lead to challenges like vaginal looseness and dryness.

The enhancement of regulatory monitoring has been observed due to safety, marketing practices, and efficacy claims of vaginal rejuvenation devices and procedures. The United States Food and Drug Administration (FDA) and other similar organizations have made efforts to counter possible risks and risks to patients. In 2018, the US Food and Drug Administration (FDA) released a public health notice on the use of energy-based vaginal rejuvenation devices. The FDA stated that energy-based vaginal rejuvenation devices are risky and should not be used. The FDA issues are about misrepresentation of the product, unknown risks, and effectiveness.

The increasing need for non-invasive and less invasive procedures can be viewed as a potential for the vaginal rejuvenation market. The public is now seeking for treatments that can deliver the desired outcomes with minimal social impact and risk compared to conventional operations. Noninvasive procedures including laser therapy (for instance, fractional CO2 or erbium laser treatment) and radiofrequency treatments are also being used. These procedures promote the production of collagen in the vaginal tissues, which solves problems such as vaginal relaxation and dryness. A 2023 article in BMC Women’s Health shows that the vaginal laser treatment can raise the density of lactobacilli in postmenopausal women by 30-79%.

Global Vaginal Rejuvenation Market Segment Analysis

Vaginal Rejuvenation Market By Type

·       Reconstructive Vaginal Rejuvenation

o   Perineoplasty

o   Vaginoplasty

·       Cosmetic Vaginal Rejuvenation

o   G-spot Amplification

o   Hoodectomy

o   Hymenoplasty

o   Labioplasty

According to the vaginal rejuvenation industry research, the cosmetic vaginal rejuvenation segment was the largest market share at 65% in 2023. The market for vaginal rejuvenation is segmented by treatment into cosmetic vaginal rejuvenation reconstructive and vaginal rejuvenation. Reconstructive vaginal rejuvenation is classified into sub-segments, including perineoplasty and vaginoplasty. On the cosmetic side, the segment comprises G-spot augmentation, labiaplasty, hymenoplasty, and hoodectomy. The largest market share is due to the cosmetic vaginal rejuvenation segment because of the increasing popularity of clitoral hood reduction, vaginoplasty, monsplasty, labia majoraplasty, and labiaplasty.

Vaginal Rejuvenation Market By Treatment Type

·       Surgical

·       Non-Surgical

The surgical treatment segment has been leading the vaginal rejuvenation market because of the increasing popularity of surgeries such as vaginoplasty, labiaplasty, and clitoral hood reduction. These surgical options give long-term solutions and are usually chosen by those who want to solve their appearance and functionality issues permanently. Surgical vaginal rejuvenation is more effective and gives immediate results compared to nonsurgical procedures, which can be more attractive to patients seeking a complete solution. Further, the development of new surgical procedures and the growing availability of specialized personnel have also contributed to the segment’s growth. Consequently, surgical treatments remain the largest segment of the market due to the efficiency and increasing demand.

Vaginal Rejuvenation Market By Application

·       Incontinence

·       Aesthetic Purposes

·       Aging and Child Birth

·       Others

As per the vaginal rejuvenation market forecast, the aging and childbirth segment was the largest market share at 44%. The vaginal rejuvenation market is categorized based on application into incontinence, aging and childbirth, aesthetics, and others. Aging and childbirth cause changes in the female genitalia including stretching of vaginal tissues, reduced elasticity, dryness and changes in tone due to hormonal changes. The increasing popularity of the combined procedure of vba with vvf tightening is anticipated to fuel the market expansion. According to PMC PubMed study conducted in January 2020, this combined approach is safe and effective, which increases the demand for such treatments and thus contributes to the growth of the market.

Vaginal Rejuvenation Market By End-Use

·       Hospitals

·       Plastic Surgery Centers

·       Others

The hospital segment dominated the vaginal rejuvenation market share in 2023 with more than 40% market share due to the availability of skilled healthcare professionals, post-surgical care, and good healthcare infrastructure. Hospitals provide a controlled setting and hence the procedures involved in vaginal rejuvenation like vaginoplasty and labiaplasty are carried out with a lot of precaution. Also, the modern surgical equipment, as well as well-developed recovery procedures, also contributes to the improvement of the patient’s condition. Patients opt for hospitals because they offer a range of services such as pre-operative consultation, post-operative care, and constant observation throughout the recuperation process. The availability of specialized surgeons and a multidisciplinary team of care givers guarantees that complicated surgeries are handled appropriately, thus hospitals remain the most popular places for vaginal rejuvenation surgeries.

Vaginal Rejuvenation Market Regional Analysis

The market share of vaginal rejuvenation in North America was high in 2023 due to the increased number of vaginal procedures and increased financial independence of consumers. Labiaplasty was up by more than a quarter in 2019, with 90% of the patients expressing satisfaction; this supports the forecast that vaginal rejuvenation surgery would continue to be on the rise in 2023. However, the Asia Pacific market is projected to have the highest CAGR of 20% in the forecast period, on top of its 30% revenue contribution in 2023. Some of the drivers include low cost of surgery, rising awareness of the procedure in Asian countries including China, Japan, South Korea, and India. Also, the increasing demand for minimally invasive gynecological surgeries also drives the market growth in the region.

Vaginal Rejuvenation Market Leading Companies

The Vaginal Rejuvenation market players profiled in the report is Alma Lasers, BTL Group of Companies, Candela Corporation, Cynosure, Fotona, Hironic, Lumenis, Lutronic, VenusConcept, and Viveve.

Vaginal Rejuvenation Market Regions